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Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 


Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts. 


Housing Affordability Fund Program

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation to HAF
C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.


Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.


Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star Award
Guide to Benefits

Download and share the official 2024 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

New Member FAQs Glossary Service Providers
Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.


Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.


Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.


2024 C.A.R. Officers

Meet the 2024 C.A.R. Leadership Team


C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.


Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Careers

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.


Partner With Us

Partner With Us


Advertise With Us

Learn about advertising with C.A.R.


Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.


Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


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Sponsorship and Branding

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Educating consumers about the importance of working with a California REALTOR® is a top priority for C.A.R.’s ad campaign. We want to show that California REALTORS® are Champions of Home, so we’re leveraging sponsorship opportunities to amplify The Power of Home.

California Dreaming

C.A.R. is the proud sponsor of ABC’s California Dreaming, a broadcasting program that aired in February and May 2021 highlighting challenges faced by the Golden State including extreme weather, wildfires, earthquakes and the rising cost of living, as well as the people who are fighting to change our state for the better. The documentary, featuring 2021 C.A.R. President Dave Walsh, also focused on why, despite those challenges, people still want to live here and own their piece of this great state.

Sponsorship Overview:

  • Broadcasted in LA, San Francisco and Fresno

Sponsorship elements included:

  • CA Dreaming Title Graphic with “Locked” C.A.R. Logo or Sequence
  • :15 Tune-in Promo (Aired 1/25 – 2/6)
  • :10 Super Billboard (Aired on News & Special)
  • 30 Minute Special (In-show w/ C.A.R. spokesperson) (Aired 2/6 @ 9PM, with ENCORE 2/13 @ 9PM on all stations)
  • Display Ads
  • :30 spot bank - to air along with Spring Flight.

Over 10 million Spot TV and online video Impressions

Includes bonus flighting scheduled during new 2021 campaign launch (4/19-5/16)

  • Spots airing in Los Angeles and San Francisco
  • 86 bonus spots
  • 4.8 million bonus impressions

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